To some dental practice, the major form of dental marketing is through oral referral. Despite the large market out there, they tend to ignore dental marketing agencies, and up-to-date marketing strategies do not feature in their establishments. Some dental practices depend on goodwill from their clients, probably because they have been in business for a very long time.
A digital marketing agency can be of help if you are seeking to increase your profit margins by using dental marketing in areas like London. It is a better wager than waiting for the apple to fall from the tree. Having a client base that runs into thousands is not a stress-triggering mechanism: it is an opportunity to grow and diversify.
Here are a few suggestions to beef up your revenue generation:
You Really Want Online Feedback
Societal pressure has taken a digital presence in this century. The least to the greatest things can now be propagated or influenced on the internet – fashion, politics and even how to pick up a blue chair. It can make or break you, whichever comes first. You know how reluctant you get about trying out the new restaurant in town without reading reviews about the place first? Let’s say your potential clients won’t just take your word for it but you see those reviews they read online?
It is why you must ensure your services are top-notch. Each unit of your practice must be tailored to customer satisfaction. Bad reviews might not be about the dental service itself, but a related subject like unsatisfactory customer relations at the reception area. Online reviews are also a when considering how much they boost your website popping up on search engines like Google. You can also collect reviews from social media platforms. Ensure your services are known on those, too. These reviews can also be placed as incentives for patronage when people visit your website. They are evidence that people would get value for their money.
Helping Social Media Help You
A good way to achieve credibility and clout is through social media. Facebook, Instagram and the likes can be gold mines if wisely used. Your profile on such platforms should contain ample information capable of drawing attention. As earlier stated, positive reviews on these platforms are a win for you.
You also want to build credibility by building an online personality. Bridge the distance between trust and skepticism by taking the initiative to reach out to your audience and potential clients. Have a quick response policy to inquiries about oral health without being in a hurry to make them book an appointment. It goes a long way to show that their well-being is prioritized above what you would probably gain. People are naturally drawn to empathy and tend to feel insulted if they feel they’re being exploited for commercial purposes.
Begin Charity at Home
Never underestimate what the goodwill from the immediate community can do to your practice. A business is more likely to have a majority of its customers from within proximity to its address. It is why you want to be put in the positive light of public opinion; you know what they say about town gossips – they spread like wildfire. Making the community have a favorable disposition towards you can be done by showing your willingness to invest in the community. Organise seminars, plan dinners and sensitization programs, be a fan of the local football team, and find a way to be connected with their values and personal way of life.
You don’t have to be discreet about your involvement with the community: ensure you upload videos and pictures, social media would do the rest.
Beating the Competition
Do your homework — find out what your competitors are charging, and then, offer a better price for value and vice versa. For example, you can create discounts specially for select groups of persons. Give names to it like FamilyPackage, LimitedOffers, etc. These are ways to help create an excuse to make them look your way. You can place these offers on social media, making use of the Ad services available (e.g. Facebook Ads). Newsletters to their email addresses can be used to hint at those offers. And yes, talking about websites, what better place to advertise those discounted services than your website?
Also, endeavor to make use of handbills, posters and billboards. They help reach out to those who are not internet savvy and maybe people stuck in traffic.
Keep Them Informed
It is one thing to have a website or blog, it is another to make it continuously relevant. Without stressing how much either of them would help in advertising or helping you make an online impression, it is also important to keep up the good image. Be an answer to the questions about dental health. This is where relevance meets and builds credibility and trust.
Research on popular questions about oral health and give educated answers on weekly posts on your blog or website. Not only would it make you pop up on search engines, but it feeds the idea that valuable content can only be gotten from expertise. It makes you shine. If writing those posts would be a drag on your schedule, hire content marketers and ghostwriters to do the job for you.
Use the Right Keywords
Be conscious of keywords when opting for Search Engine Optimisation. Avoid vague or general words that are too remote to be feasible, or that does not involve your location. Make sure your practice pops up on location-based searches. The same thing applies if you’re using paid placement to direct traffic towards your site. Don’t forget to highlight any special service or offers in those keywords. For instance, if you work on weekends, or make use of advanced dental technology in your practice, try to highlight those.
In conclusion, you can try all of the above suggestions. In time, you learn the ones that work best for you, bearing in mind your type of practice, location and nature of the target market. With DubSEO, your dental marketing needs can be met.
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